Kippie just turned a year old this summer and we just have thought - "why not to do a recap of what has been going on for this last year?"
We thought that was a good idea and this post is about that. So for those curious on what you do when you are a startup in a field where you don't have any connections whatsoever and for those who are themselves asking - what have you been up to? - this post is for them.
It has been indeed a mix of stuff but which actually boils down to basically 3 things:
- Talking to clients, to find out how to drive value (about 6-8 months, no real building)
- Show what we have build.
- Rinse and repeat until value is found.
To some of you this might sound as the bread and butter of business, to other this will sound like Hebrew. We have mixed feelings on which side do we stand on this. For one we knew and were trying to find Product Market Fit (PMF) and as we are well versed into Steve Blank's literature, we were not naive on the cycle to get to PMG, nor this is our first startup so we know how to deal and tame clients.
However, this time was different and it is only because (1) insurance is different and you kind of need to play by the rules - I guess you might have heard at least a 1000 times "Insurance is different, here you need to partner with incumbents to get somewhere" or "First get to the PoC and then - will see. Lots [of companies] get to the PoC, little are able to monetise thereafter." (2) we got a really BIG and early interest from a lot of people (mostly from the wrong ones but still) because of the InsurTech wave we were trapped in and didn't know about.
We finally find out - and only because James (our mentor @Startup school and very experienced in B2B sales) suggested that we might be speaking with the wrong people. That turned out to be downright true. Business dev and CIO's are not held accountable with usual standards. However, when we found the people that was being held accountable on real metrics, that's what put us on the right track.
In the midst of all that, we had a co-founder break-up. A co-founder found-up. Lots of side working before the co-founder was added to project and developed a relationship. Lots of hustle
Today - after 6 months of heavy development time and having spent more time listening to the right people we have:
- Our main app and tools 1st stage done and ready to ship [ this needs one-on-one customisation for each client].
- A GDPR Compliance tool.
- A fraud detector - best of class based on our metrics - we haven't yet find anything better. Also way cheaper on CPU cost.
- A Chrome extension (almost done).
And all our apps are enterprise-ready, with ability to handle millions of requests per second and a 99.9% uptime. Pretty damn good for a team of two, isn't it?
For those who are here for the first time and are wondering what the hell is Kippie. Kippie is here to (1) Remove forms from internet - the 90's are long time gone and forms are outdated - and (2) internet businesses and business who automated their processes on internet need real relationships. They need to be able to provide the WoW experience you have when you go for the first time in a Lush or when you need to have a devolution with Amazon or when you buy from Zappos.
We bring the common denominator back and enable you as an insurer to make more money and to have better and more satisfied clients - which is a win win win for everyone.